Mergers and acquisitions happen for a multitude of reasons from geographic expansion and diversification of offering to technology acquisition and brand leveraging. The fact that corporate alliances shift is no need for alarm. What is…
Rebranding a company is never a decision to be taken lightly. Even in the midst of prosperity it can be a daunting task, and the risks need to be considered as well as the benefits.…
No one will argue with the idea that sales are the heart of business. While invention, innovation, assistance and evolution are all driving forces to do what we do, without sales there is little point…
Cereal mongers and carmakers have long understood the value of a solid brand architecture. In fact, these B2C industries, at one time, were the standard by which all other commercial entities measured their branding strategy.…