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The Basis Group

White Paper | Rebranding in Troubled Times

Rebranding a company is never a decision to be taken lightly. Even in the midst of prosperity it can be a daunting task, and the risks need to be considered as well as the benefits. Today, simply remaining financially stable through the Covid-19 economic disruption is the primary goal for many companies. In this environment, rebranding may be the last task marketing execs want to take on. However, sometimes opportunity is created out of crisis, and now just might be the right time to revitalize your brand.