When two or more companies come together there are countless complexities that have to merge from product offering to company values to corporate culture. If the new entity is going to live up to its post-acquisition potential and truly thrive, a fresh brand narrative is paramount.
A Unified Brand capitalizes, creates, positions and establishes.
Capitalize on the natural affiliations and minimize the existing conflicts of the legacy brands to take advantage of marketplace opportunities.
Create a new brand definition based on a common value proposition that transforms disparate products into an integrated offering with a unified purpose to achieve a comprehensive goal.
Position the new entity to equip the company and its offering with the strength, flexibility, vision and values to evolve with the marketplace.
Establish a fresh brand narrative that allows stakeholders to understand what the new brand is, what it stands for, and what they can expect it to deliver.
M&A Branding | Axcient Case Study
An Unlikely Acquisition into an Elegant Integration
Rebranding Merged B2B Technology Companies
Identification of Acquisition Objectives and Vision of End State
Legacy Brand Audits
Legacy Brand Reconciliation
Building the New Brand Narrative
Key Messaging Platform
Brand Expression Guidelines
Brand Roll Out Strategy and Timeline
Brand Integration and Training