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The Basis Group

White Paper | Blended Corporate Families

Mergers and acquisitions happen for a multitude of reasons from geographic expansion and diversification of offering to technology acquisition and brand leveraging. The fact that corporate alliances shift is no need for alarm. What is frightening, however, is the rate at which these new relationships fail. According to James Gregory, CEO of Corporate Branding and author of Leveraging the Corporate Brand, 80% of M&A deals fail to live up to their expectations. The fact is that organizations have become quite skilled at planning a beautiful wedding, but few enterprises have actually thought about how to make the marriage work after the vows have been made.