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The Basis Group

White Paper | A Shorter, Sweeter Sales Cycle

No one will argue with the idea that sales are the heart of business. While invention, innovation, assistance and evolution are all driving forces to do what we do, without sales there is little point to any of it. This leads us to the age-old conundrum — How do we sell as quickly and efficiently as possible the things that our work produces? How do we turn a prospect into a lead, a lead into a customer, and a customer into a client?