All ‘White Papers’
TBG Whitepaper: Rebranding in Troubled Times
Thursday, January 21st, 2010Most marketers today are more concerned with survival than rebranding. However, the current economic struggle may be the perfect environment in which to refresh your corporate brand. When commerce is tight, brand integrity is key to success. Now could be the best time to revisit the core of your brand to be certain you know [...]
TBG Whitepaper: A Marketers Guide to Building Effective Marcom Strategies in Bleak Times
Thursday, January 21st, 2010Successful marketing strategies are a tricky business even in the best of times. Now more than ever, it is essential that your marketing plan is structured to take on an economic environment that challenges even the savviest of marketers. If your marketing efforts are going to succeed today you need to be sure your strategy [...]
Thought Leadership is the New Sales Pitch
Thursday, January 21st, 2010100,000,000,000 spam emails. 700,000,000 direct mail pieces. This is what the public receives every day. Can your marketing message hit its mark in this hailstorm of information? For the high-tech, B2B marketer, you need to stop selling product and begin selling yourself. It’s time to rise above the role of business vendor and aspire to [...]
TBG Whitepaper: Blended Corporate Families
Thursday, January 21st, 2010Eight out of ten corporate mergers and acquisitions fail to live up to expectations. After a beautiful corporate wedding how do you make the marriage work? For the small- to mid-sized B2B marketer, the early implementation of strict brand management coupled with clear, consistent communication, both internally and externally, can help you beat the odds [...]
TBG White Paper: A Shorter and Sweeter Sales Cycle
Friday, January 15th, 2010The business-to-business sales cycle can be a long and complex process: multiple decision makers, variable pricing, the need to demonstrate quantifiable benefits and the importance of relationship to close a sale. All this combined with a difficult economic environment can tempt any marketer to contort their message in order to appeal to the buyer. But [...]