IRM: Corporate Brochure

The IRM corporate brochure establishes the organization’s unique understanding of the challenges faced by Food & Beverage manufacturers. The brochure uses a clean and colorful design that is also bold and graphic to communicate the power and ease-of-use of the IRM suite of products. The photography demonstrates that these solutions offer intelligence no matter where you are located.

IRM: ViewMaster Direct Mail

This direct mail piece is designed to promote IRM’s Discovery System. This memorable and fun piece communicates the idea of finding intelligence within your corporate data. The ViewMaster element reinforces the concept of seeing and viewing, which are central messages of the corporate brand.

IRM: 4C Whitepaper “Cause & Effect”

The IRM four-color whitepaper is one element in a growing library of collateral pieces designed to demonstrate IRM’s thought leadership. The tool provides the type of educational information found in a traditional whitepaper but it is presented with the dynamic design of a four-color brochure. By creating an objective informational piece to explain the power of business intelligence, IRM created legitimacy for their expertise and products.

IRM: 4C Whitepaper “SaaSolution”

The IRM four-color whitepaper is one element in a growing library of collateral pieces designed to demonstrate IRM’s thought leadership. The tool provides the type of educational information found in a traditional whitepaper but it is presented with the dynamic design of a four-color brochure. By creating an objective informational piece to explain the benefits of the Software as a Solution model, IRM created legitimacy for their expertise and products.

IRM: Corporate Website

This website redesign created a cleaner, clearer architecture while utilizing the existing brand identity. The homepage is intuitive and easy-to-use while providing three important marketing messages.

IRM: B.-I.Q. Email and Flash Campaign

The IRM BIQ email and flash campaign was designed to communicate the importance of companies becoming smarter. The campaign focused on the idea of increasing their Business Intelligence Quotient and featured the professor character and BIQ logo. This piece utilized email to entice the viewer to take a Flash-animated BIQ quiz hosted by the professor. The quiz was developed to evaluate the company’s business intelligence capabilities and introduce the IRM solutions.