This 3D direct mail is designed to capture the attention of the recipient and create a lasting impression. The piece is created to promote CVS Caremark’s PerformanceScript alternative sampling product. By creating an original comic book hero as metaphor for the product, this memorable direct mail piece clearly communicated the challenges faced within sampling programs and demonstrated the power of PerformanceScript to overcome the challenges.
This 2D direct mail highlights CVS Caremark’s PerformanceScript solution. The concept of this direct mail compares the alternative sampling program to planting seeds. Traditional sampling programs simply scatter samples while PerformanceScript strategically distributes samples. The result is a sampling program that bears fruit.
This ad was designed to run in various industry publications. Black and white photography was used to correspond with an ongoing corporate print campaign. The concept of the ad highlighted how PerformanceScript removes the guesswork from sampling programs by providing strategic business intelligence to guide more effective sampling efforts.