Allume: “The Butterfly Effect” Branding Idea
This branding idea is based on the scientific hypothesis of the Butterfly Effect: the flap of a butterfly’s wings on one side of the world can cause a hurricane on the other side of the globe. The message of the ad is that enterprise-wide learning has a far-reaching and monumental effect on the individual and the organization.
TrapTek: Product Brochure
The TrapTek brochure cover features the corporate logo overlaid with exploding lines on a clean white background. This image illustrates TrapTek’s powerful and unique performance features. The brochure combines lifestyle imagery and scientific charts to illustrate its outstanding performance both visually and scientifically.
