This branding idea is based on the scientific hypothesis of the Butterfly Effect: the flap of a butterfly’s wings on one side of the world can cause a hurricane on the other side of the globe. The message of the ad is that enterprise-wide learning has a far-reaching and monumental effect on the individual and the organization.
This ad was designed to run in various industry publications. Black and white photography was used to correspond with an ongoing corporate print campaign. The concept of the ad highlighted how PerformanceScript removes the guesswork from sampling programs by providing strategic business intelligence to guide more effective sampling efforts.