This branding idea is based on the scientific hypothesis of the Butterfly Effect: the flap of a butterfly’s wings on one side of the world can cause a hurricane on the other side of the globe. The message of the ad is that enterprise-wide learning has a far-reaching and monumental effect on the individual and the organization.

This ad is part of a comprehensive print advertising campaign designed to highlight different clarifying aspects of the Digital Globe offering. The ad focuses on the overall quality of the image as well as the corporate commitment to being better than the competition.

This image was designed to be included in a yearly calendar created by deCarta, a DigitalGlobe partner. The page highlights the image quality and availability.

This ad is designed to communicate the complexity and reach of the CS Stars offering. The visual element of boxes plays a strong role in the corporate brand representing order and process. The organic pattern of the boxes communicates the customization that CS Stars brings to their solutions.

This ad was designed to run in various industry publications. Black and white photography was used to correspond with an ongoing corporate print campaign. The concept of the ad highlighted how PerformanceScript removes the guesswork from sampling programs by providing strategic business intelligence to guide more effective sampling efforts.