TBG Whitepaper: A Marketers Guide to Building Effective Marcom Strategies in Bleak Times


Successful marketing strategies are a tricky business even in the best of times. Now more than ever, it is essential that your marketing plan is structured to take on an economic environment that challenges even the savviest of marketers. If your marketing efforts are going to succeed today you need to be sure your strategy is based upon a solid understanding of your brand, your budget, your marketplace, and your objectives.

This white paper will guide marketers through some fundamental steps to creating a marcom strategy that can take on the current market challenges. This white paper will explore:

- The essential elements of a solid brand
- The importance of truly understanding who you are
- The necessity of defined tactics and a long-term vision
- Key steps to plotting your strategy