We Speak Technology
Technology is complex; explaining it shouldn’t be. The Basis Group is a business-to-business brand communications firm. We work closely with technology companies to translate the complexities of their solutions into clear, creative, compelling brand strategies and marketing communications that speak to their marketplace in a language they understand.
CONSULTATION & STRATEGY
CONSULTATION & STRATEGY
TBG creates dynamic marketing strategies and tools that equip clients to drive sales by prioritizing branding, thought leadership and demand generation.
BRAND DEFINITION
BRAND DEFINITION
TBG helps clients define their brand promise deeper than fonts, colors and icons so they can keep their word and win the trust of their customers.
CONCEPT & DESIGN
CONCEPT & DESIGN
TBG uses strategic concept and design to communicate the intangible elements of a brand message through the tangible elements of a marketing strategy.
CONTENT DEVELOPMENT
CONTENT DEVELOPMENT
TBG goes beyond product messaging by developing information-rich content that shows that our clients understand their marketplace, know their customers’ challenges and have the tools to improve their business.
A to Z
We all absorb information differently. Some visually. Some verbally. But everyone learns better and faster when the information is clearly and consistently presented in multiple ways and various formats. To help our clients communicate their message in the most effective way possible, TBG offers strategies and services that span the communications spectrum.
